Ever since longtime friends and celebrity chefs Michael Mina and Don Pintabona announced they were opening Locale Market in Sundial, downtown St. Petersburg’s new retail, dining, and entertainment center, the Burg has received a lot more attention for it culinary options.

In creating what it calls a “Chef Curated Experience,” Locale Market tends to all the details of its branded customer experience with uncompromising attention.

For example, in creating a gift card experience, Locale Market didn’t settle for having their logo stamped onto an envelope that would hold the gift card. Instead, they had a small folder designed and produced that had the look of a paper grocery bag, a reminder of the unique FarmTable environment guests enjoy at Locale Market, where casual meets gourmet.

To get just the right look, the paper was a special mill order. The card rests inside the folder, thanks to custom die cut slits in the back.

No, this isn’t the most complicated presentation ever, and that is just the point. Businesses that create enduring brands do so by the consistency with which they make every gesture, regardless of size, a promise of what is to come.

Essentials

Who: Locale Market

Where: 179 2nd Ave. N. St. Petersburg, FL 33701

Online: http://www.localegourmetmarket.com/

What: Gift Card Folder

What Bayprint did: Located the mill, ordered the special stock, printed and folded the folders, and made the die cuts for the cards.

When dependability matters, count on Bayprint to deliver perfect products to promote and market your business.